Books for A/B Testing
Essential Reads
- Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi, Diane Tang, and Ya Xu
- Covers setup to scaling experiments, ensuring trustworthy results^1.
- Statistical Methods in Online A/B Testing by Georgi Z. Georgiev
- Provides a deep dive into the statistical aspects of A/B testing^1.
- Statistics for Experimenters by George E.P. Box, J. Stuart Hunter, and William G. Hunter
- A foundational book on statistical design for experiments^1.
- The Innovator’s Hypothesis by Michael Schrage
- Focuses on fostering innovation through experimentation^1.
- Don’t Make Me Think by Steve Krug
- A classic on user experience design that complements A/B testing^1.
Additional Recommendations
- Bandit Algorithms by Tor Lattimore and Csaba Szepesvári
- Balancing exploration and exploitation in experiments^1.
- Lean Analytics by Alistair Croll and Benjamin Yoskovitz
- Data-driven decision-making for startups^1.
- Experimentation Matters: Unlocking the Potential of New Technologies for Innovation by Stefan Thomke
- Explores systematic experimentation for innovation^2.
Online Resources
Courses
- Udacity - Introduction to A/B Testing
- Covers design and analysis of A/B tests, with real-world examples^3.
- Coursera - A/B Testing by Google
- Part of the Product Analytics Professional Certificate, offering comprehensive insights^4.
- LinkedIn Learning - Practical A/B Testing
- Intermediate-level course on setting up and analyzing A/B tests^7.
Tutorials and Guides
- TutorialsPoint - A/B Testing Tutorial
- A comprehensive tutorial covering the basics and process of A/B testing^5.
- Conversions Sciences - A/B Testing Guide
- A step-by-step guide for higher conversions, emphasizing quality assurance^9.
- Fibr AI - Best A/B Testing Resources
- Includes tools, blogs, and videos for mastering A/B testing^8.
Tools
- VWO, Adobe Target, AB Tasty, Apptimize, Kameleoon, Webtrends Optimize
- Top A/B testing tools for running experiments^4.